/da-dk/blogs Stay informed and inspired with our engaging blog content. Explore a diverse range of topics, from expert advice to in-depth insights. da-dk Fri, 17 Oct 2025 11:43:16 GMT 2025-10-17T11:43:16Z da-dk /da-dk/blogs/peeling-the-onion-building-real-value-with-ai <div class="hs-featured-image-wrapper"> <a href="/da-dk/blogs/peeling-the-onion-building-real-value-with-ai" title="" class="hs-featured-image-link"> <img src="/hubfs/Peeling%20the%20onion%20Thumbnail%201920x1080px%20(1).jpg" alt="Peeling the Onion: Building Real Value with AI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="font-weight: normal;">He’s referring to a recent MIT Media Lab report – widely covered in international media - claiming that only 5% of custom generative AI projects deliver measurable business value. The other 95% stall in endless experiments. “The media loves doom and gloom. What matters are the success stories, and they’re out there.”</p> <h2><strong>Kate at KBC: A Belgian Success</strong></h2> <p>One of the best known stories here in Belgium is Kate, KBC’s digital assistant. Since 2020, the bank has been investing heavily in the tool, which now lives inside the KBC Mobile app.</p> <div class="hs-featured-image-wrapper"> <a href="/da-dk/blogs/peeling-the-onion-building-real-value-with-ai" title="" class="hs-featured-image-link"> <img src="/hubfs/Peeling%20the%20onion%20Thumbnail%201920x1080px%20(1).jpg" alt="Peeling the Onion: Building Real Value with AI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="font-weight: normal;">He’s referring to a recent MIT Media Lab report – widely covered in international media - claiming that only 5% of custom generative AI projects deliver measurable business value. The other 95% stall in endless experiments. “The media loves doom and gloom. What matters are the success stories, and they’re out there.”</p> <h2><strong>Kate at KBC: A Belgian Success</strong></h2> <p>One of the best known stories here in Belgium is Kate, KBC’s digital assistant. Since 2020, the bank has been investing heavily in the tool, which now lives inside the KBC Mobile app.</p> <img src="https://track.hubspot.com/__ptq.gif?a=2655225&amp;k=14&amp;r=https%3A%2F%2Fwww.cegeka.com%2Fda-dk%2Fblogs%2Fpeeling-the-onion-building-real-value-with-ai&amp;bu=https%253A%252F%252Fwww.cegeka.com%252Fda-dk%252Fblogs&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Data & AI - DK Fri, 17 Oct 2025 11:43:16 GMT /da-dk/blogs/peeling-the-onion-building-real-value-with-ai 2025-10-17T11:43:16Z Muriel Reyserhove